SugarCRM helps integrate all the marketing activities in your CRM from marketing to order confirmation. It helps manage leads from multiple sources, build and track marketing campaigns, view ROI, manage multiple marketing offers, and ensure marketing and sales team have to up-to-date information necessary to help close the deal.
All this Is achieved using Sugars Intuitive Campaign Wizard which gathers information about the marketing channel, target, program dates, budget, expected revenue and offer to ensure that campaigns are effective and measurable.
- Close the gap between lead generation and deal closure
- Group customers and develop the right message for each group
- Generate and monitor campaigns across customer channels
- Develop compelling email marketing programs and capture leads directly into your CRM system
- Manage and assign leads to your sales reps
- Benchmark campaigns to understand which campaigns produce the most revenue